Narendra Ghate

Mr. Narender at present is leading a team of 100+ designers & delivering design projects in UX, Service Design and Consumer Research. His role includes sales as well as delivery responsibility with revenue targets

UX projects include consumer products, B2B products & Automotive products on various platforms like mobile responsive, TV (including remote), Cars (Multi-modal HMI), Appliances, AR, Immersive and PC. Projects have ranged from future UIs (yr 2025), pitches, production, maintenance, multi-device porting, etc. All projects have significant design overlaps with development, including projects done in Agile environments. He is also involved in service design projects that focus on spaces and processes. These include experience design for Showrooms, Airports & Metros. Design of signage systems for mass-transit systems, Hotels, Education Campuses & factories. Creation of customer experience centres that combine space design along with technology, UX and Content creation. Other works include design of Heritage walks, Sales processes, Wine tours, etc. 

He has spoken in various forums (Ideation Summit’17 Walt Disney Imagineering, LA, Car-HMI conference Berlin ’16, Brand2Global conference London ’15 , multiple CII, FICCI, Nascom events,) and conducted design workshops and been a jury for various occasions ranging from India design mark to educational institutes, like IITs, Srishti, etc. He has been with Tata Elxsi since ’97 and was one of the founder members of the Design BU. His current role requires him to travel across the world to solicit business and to present our design. Earlier in his career, he have spent multiple years ‘onsite’ in Europe, USA and Japan.